"I’M AN ARTIST WITH OR WITHOUT THE BRAND, AND I THINK THAT’S WHAT REALLY RESONATES WITH PEOPLE. ESPECIALLY NOW, WHEN THERE ARE SO MANY BRANDS STARTED JUST TO SAY THEY HAVE A BRAND. BUT DON’T GET IT TWISTED — WHAT I REALLY WANT IS TO SEE MORE HAWAIIANS IN THIS SPACE WHO ARE TRULY PASSIONATE ABOUT WHAT THEY DO. I WANT TO INSPIRE NA ʻŌIWI, AND MORE THAN ANYTHING, I WANT TO SEE THEM GO EVEN FURTHER THAN I EVER HAVE."

- KEONI PAYTON-