Behind Farmers Market Hawaii is Brainchild Keoni “Painklllers” Payton. From prison to the screen printing press, Keoni is living proof of the ultimate rags to riches tale. What he once learned from hustling drugs, he now applies to selling tees. "Same hustle, different product. I just kept it going even harder, and let the world know what's up." Who knew a kid from the streets could create a reputable clothing brand that international artists and musicians would one day wear on national television?